Technology Guru and Acclaimed Author Regis McKenna to Complement User-focused Agenda at Storage Networking World Spring 2003

FRAMINGHAM, MA – JANUARY 21, 2003 – IDG's Computerworld and the Storage Networking Industry Association (SNIA) today announced that technology guru Regis McKenna will present a visionary address at the Storage Networking World (SNW) Spring 2003 conference to be held April 14-17, 2003 at the JW Marriott Desert Ridge Resort in Phoenix, Ariz.


McKenna pioneered many of the theories and practices of technology marketing that are now standard in today's marketing mainstream. With his revolutionary approaches, McKenna helped launch several important technological innovations including the microprocessor, the personal computer, the first recombinant DNA genetically engineered product and the first retail computer store. In the last decade, he has consulted on strategic marketing and business issues to industrial, consumer, transportation, healthcare and financial firms in the United States, Japan and Europe. McKenna is also the author of several books about technology marketing, including "Real Time," "Relationship Marketing" and "Total Access."

"Technology decision-makers responsible for some of the industry's most momentous decisions have relied on Regis McKenna's counsel," said Ron Milton, senior vice president at Computerworld. "Regis is the most recent in a line of notable technology industry luminaries that have addressed SNW attendees and capped a conference agenda that delivers unparalleled educational value for storage professionals."

A hallmark of the SNW agenda is the delivery of a compelling series of user case studies that highlight success stories, opportunities and avoidable pitfalls. Examples of case study presenters at SNW Spring 2003 are: Steve Romaine, chief architect at The Hartford; Gary Pilafas, senior storage and systems architect at United Loyalty Services (United Airlines); and Daryl Black, storage architect for workplace technology at TELUS Communications.

Storage Networking World (SNW) is a global event series focused on growing user implementations of storage networking technologies, and is co-owned by Computerworld and the SNIA. The industry's original and most respected conference, SNW Spring 2003 will feature SNIA-developed tutorials as well as business and technical tracks for end users that address real-world storage concerns and their solutions. SNW, attended by a range of IT users from CIO to CTO, IT manager to enterprise architect, also provides delegates unprecedented access to storage industry leaders and luminaries, as well as peers who have successfully tackled storage challenges.

Call for Presentations

Through a formal "call for presentations" process, SNW is soliciting applications from prospective conference presenters and speakers. Speaker submissions should pertain to one of SNW's key content areas, which include: Tools for Managing Storage Networks; Deploying Storage Solutions; Return on Investment (ROI) and Lowering Total Cost of Ownership (TCO); Vision (Leveraging Today for Tomorrow); Solution Insights; Managing Deployment of Emerging Technologies; and Critical and Emerging Technology Topics. The deadline for submitting a presentation proposal is January 27, 2003. Details about the call for presentations, along with the online submission form, are available at

To register or for information about sponsoring or exhibiting at SNW Spring 2003, visit

About Computerworld

Computerworld is the only integrated media company focused exclusively on the information needs of IT Leaders – those who manage and implement technology in Global 2000 organizations. The company's flagship weekly newspaper – along with its Web site and conference series for IT Leaders – form the U.S.-based hub of the world's largest (58-edition) worldwide IT media network. Publishing since 1967, Computerworld has been recognized numerous times by Folio: Magazine and the Computer Press Association as the best computer newspaper, and was named to the "Media Power 50" in 2002 by Crain Communications' BtoB Magazine. Winner of more than 70 print and online editorial awards since 1998, Computerworld has a newspaper circulation of 202,000, a total print audience of 1,846,000 (according to IntelliQuest CIMS v.9.0), and an online audience of 800,000 unique monthly visitors (according to DoubleClick). Breaking news and resources for IT Leaders are available at

Computerworld is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at

About the Storage Networking Industry Association

SNIA is a not-for-profit organization, made up of more than 200 companies and individuals spanning the entire storage and networking industry from manufacturers and developers to end users. The members of SNIA share a common goal to "set the pace of the industry" by ensuring that storage networks become efficient, complete and trusted solutions across the IT community. To this end, SNIA is uniquely committed to delivering standards, education, and services that will propel storage networking solutions into the broader market. SNIA currently has multiple technical efforts under way. For membership inquiries, or to participate in working groups, please visit the SNIA Web site at


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