The Economy and Business Conditions Having More Impact on Small and Midsize Businesses Worldwide Than Excitement About New Technology, Says IDC ; New IDC Study Compares Regional Attitudes and Technology Interests of SMBs Globally
FRAMINGHAM, MA – August 11, 2008 – A new report from IDC finds more concern about the economy among SMBs worldwide than interest in the most potentially innovative new technology. Current economic growth and business conditions are by far the greatest concern for small and midsize businesses, particularly in North America, Latin America, and Western Europe, the new study indicates.
"While the growth of SMB investment in technology will continue to outpace spending growth in larger firms, economic and business conditions are on everyone's mind," said John Roberts, Ph.D., research manager for Global SMB Research at IDC. "Despite the global slowdown, SMBs across all regions need to look ahead to when the global economy rebounds. Most still have a near term focus, with only modest interest in technology areas that have been getting a lot of attention elsewhere."
For this new study, IDC's regional SMB analysts assessed the current level of interest or concern in five different areas. This "temperature taking" focused on: (1) future economic growth and business conditions, (2) "green" technology, (3) software-as-a-service (SaaS), (4) virtualization, and (5) use of the Internet as a key business resource.
While there are differences across regions, SMBs in general are currently cold (or showing little interest/concern) when it comes to new and emerging technologies but are considerably warmer (or showing a great deal of interest/concern) when the discussion turns to economic issues.
Additional key findings of this study include the following:
* There are a myriad of factors that could raise, or in some cases lower, the future level of interest/concern among small and midsize business owners when it comes to the economy as well as new technologies. In general, smaller companies across regions are more tactical and near-term in their concerns, but this view is increasingly shared by mid-sized firms as times grow more challenging.
* Among the four key technologies examined by IDC analysts, use of the Internet as a key business resource was considered having the greatest upside potential in terms of future interest among SMBs.
* Virtualization and "green" technology are not yet registering with SMB owners except in more advanced medium-sized businesses across regions. Software-as-a-service (SaaS), in contrast, has a somewhat higher level of current visibility, although interest is still at an early stage. IDC expects temperature increases in virtualization and SaaS the next 12-24 months as vendor promotions gain traction. Going "green" will be a much tougher sell, especially in underdeveloped areas, and IDC analysts do not expect temperature readings to change much in the future.
This study, Taking the Temperatures of SMBs Worldwide: Regional Attitudes and Technology Interests, Mid-Year 2008 (IDC #213452) assesses the current level of interest or concern among small and midsize business owners relating to future economic growth and business conditions, as well as four technologies that could be considered "cutting edge" among SMBs. These four topics include "green" technology, software-as-a-service, virtualization, and use of online resources for business purposes. The study also looks at the factors that could change these levels of interest/concern in the future, and in which direction this change might go.
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.
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