The Industry Standard Unveils New Vendor Directory On

NEW YORK, NY — OCTOBER 31, 2000 — Seeking to increase value to advertisers and users,, the online component of The Industry Standard, announced it has launched a new online vendor directory using technology developed by, a leading provider of web based marketing solutions for b-to-b, special interest publishers and advertisers.


Named The Directory, the interactive sourcebook offers a search mechanism and direct connection with top vendors of Net-related products and professional services. Since directory users are searching for information on specific products and services, companies advertising on The Directory are able to communicate their messages to a highly targeted, motivated audience. Users can search the database according to company name, business sector, by business needs.

"With banner ad click-through rates now averaging less than 0.5 percent, content sites are aggressively looking for new ways to provide value to advertisers, attract users and drive revenues," said Joseph M. Caruso, Chief Executive Officer of "We are providing The Industry Standard with an online marketplace that enables them to generate online advertising revenue while offering their users a valuable resource at the same time."

" is more than just a site for breaking news and business intelligence on the new economy – it's a resource marketplace," said Heather Lamm, Director of Online Products at "The Directory provides a much-needed service for our users and is a terrific way for advertisers to reach potential customers in a focused and cost-efficient manner."

Marketers of net-related products and services can place basic company information in The Directory for free at any time. For additional exposure, companies may take advantage of the Enhanced Listing advertising option that displays the company's logo, a 100-word company description, product and service descriptions, clients, business and finance partners and multiple addresses. The Directory's interactive features allow marketers to gain greater visibility in smart searches, collect sales leads via e-mail and even post a two-page brochure. Suppliers can add and edit their listings in real time, providing Internet business strategists with an updated and comprehensive guide to industry vendors and their products, accessible 24 hours a day, from any location.

The Directory was designed and implemented using MediaBrains Buyer's Guide solution and is supported by the proprietary InfoTracker(R) platform. joins the over 200 web publishers, including nine of the top ten b-to-b publishers, currently using MediaBrains online solutions, including directories and lead management systems.

About The Industry Standard

Standard Media International, parent company of and Grok magazines, is headquartered in San Francisco. In addition, the Standard Media International publishes in Switzerland, the Netherlands, Australia, as well and, maintains a UK Web site. The Industry Standard is the first and only weekly newsmagazine to provide sophisticated commentary on the people, companies and business models driving the Internet economy. Through its print publication, online news and recruiting offerings serves an audience of more than 100,000 Internet business strategists. The Industry Standard covers news, analysis, commentary, industry metrics, business model reviews, and specialty areas such as executive recruiting. The Industry Standard is published by IDG's Internet Industry Publishing division and can be found on the web at

About, Inc.(formerly is the leading provider of web-based marketing solutions for b-to-b publishers, special interest publishers and advertisers. uses its InfoTracker(R) technology to enable publishers to increase online revenues by delivering detailed product information and generating tangible sales leads for advertisers.'s products include the MediaBrains Buyer's Guide and the MediaBrains Lead Manager. is backed by the venture capital firms TL Ventures, CEA Capital, Advanta Partners and Plum Holdings. For more information about, visit its Web site at