The Standard Evolves Into Major Resource for Internet Business

SAN FRANCISCO– Industry Standard Communications, Inc. ("The Standard") today announced the launch of its newly designed Website, (, for Internet business strategists.

In addition to a streamlined user interface and many functional enhancements, also introduced several new products and tools, including the Intelligence Store(tm) from The Standard, where Internet business professionals can purchase top-tier information and research on E-commerce.

The Standard, which also produces The Industry Standard magazine, provides executives with the information they need to understand and leverage the Internet as a strategic tool for their businesses. The addition of new Internet-focused research, recruiting, directories, and market-making capabilities to reinforces The Standard's status as a leading resource for intelligence on the Internet Economy.

The additional features complement the late-breaking Internet news stories, popular E-newsletters, industry metrics in downloadable PowerPoint(R) format, Internet business leader database, business-to-business directories, and conference and event information that already make a must-visit destination for Internet business decision-makers.

"The evolution of is an important new phase in our mission to provide the leaders of the Internet Economy with the highest-quality information, resources and services they need to succeed online," said John Battelle, president and CEO of The Standard. "Internet business strategists now number in the millions, and we have worked very hard to create a new Website that helps these leaders focus on doing their jobs quickly and effectively."

The Intelligence Store from The Standard is one of the Website's most intriguing new sections. A virtual Internet marketplace for affordable research on Internet Economy-focused topics such as E-commerce strategies, The Intelligence Store features reports from industry-leading purveyors, including Forrester, Zona Research, Odyssey, IDC, Mainspring, Greenfield and BizRate, with new partners added constantly. also includes a business-to-business market-making service, as well as new recruitment section powered by FutureStep(R) and other recruitment partners.

About The Standard

Headquartered in San Francisco and located on the Web at, The Standard is the essential source for intelligence on the Internet Economy. Through The Industry Standard, its weekly newsmagazine,, its business intelligence portal, its conference and event division, and its online newsletter, research, recruiting and market-making offerings, The Standard provides a new breed of business leaders with the information and resources they need to succeed in the Internet Economy. The Standard has bureaus in New York, Washington, D.C., and London, and is owned by Industry Standard Communications, Inc., a subsidiary of IDG.

About IDG

Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $2.35 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 290 computer newspapers and magazines and 700 book titles in 75 countries, led by Computerworld/InfoWorld, Macworld, Network World, PC World, Channel World, and the "…For Dummies" global product lines. IDG offers online users the largest network of technology sites around the world through IDG .net (http://www. idg .net), which comprises more than 250 targeted web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and its research arm, International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 42 countries worldwide. Company information is available at