The Standard Speeds to Detroit With Ad Representation
SAN FRANCISCO–03/14/2000 — Standard Media, Inc. ("The Standard"), the essential source for intelligence on the Internet Economy, today announced a partnership with the Detroit-based advertising sales firm Maiorana + Partners. The partnership comes in response to heavy demand from the automobile industry to market to the emerging new business demographic of Internet executives through The Industry Standard, TheStandard.com (www.TheStandard.com) and other properties within the Company.
"The Detroit market's growing interest in advertising with The Standard reflects the change in the established offline industries," said Steve Thompson, publisher of The Industry Standard. "The automotive industry needs to establish its presence in the Internet Economy, and this move validates
both the Internet space and our place within it. We are delighted to have Maiorana + Partners lead our sales effort in the Motor City."
The Standard broke the automotive advertising category in 1999 with ads from General Motor's EV1 and BuyPower. The imports are also racing to brand their new models to the drivers of the Internet economy. Thompson says they've just received the word from three major import manufacturers that The Standard will be carrying their campaigns in 2000.
Colleen Maiorana, principle of Maiorana + Partners, along with Jeff Brown, Laura Crouse and Mary Meyers will make up The Standard's advertising team in
Detroit. Ms. Maiorana has been a member of the Detroit advertising community since 1982 and a part of the Detroit advertising sales community since 1990.
Her background includes media research and planning experience at BBDO and Campbell-Ewald, two influential Detroit agencies. Ms. Maiorana holds an MBA from the University of Michigan Business School.
About The Standard:
Headquartered in San Francisco and located on the Web at www.TheStandard.com, The Standard is the essential source for intelligence on
the Internet Economy. Through The Industry Standard, its weekly newsmagazine; TheStandard.com, its daily news outlet and business intelligence portal; its conferences and events; and its online newsletter, research, recruiting and marketing-making offerings, The Standard provides a news breed of business
leaders with the information and resources they need to succeed in the Internet Economy. The Standard has offices in New York, Washington, D.C., and London, and is owned by Standard Media, Inc., a private company owned in part by IDG.