Top Industry Executives to Keynote IDC’s Personal Technology Outlook Conference

FRAMINGHAM, MA – SEPTEMBER 14, 2000 — Changes in personal technology are accelerating at a break-neck pace and those who understand the key strategic, business, product, and technology issues affecting this market will be best positioned to navigate this period of intense change. Top IDC analysts and industry executives will address a host of critical issues at IDC's 8th annual Personal Technology Outlook (formerly PC Market Outlook) conference, which will take place September 26 at the Doubletree Hotel in San Jose, Calif. Conference highlights include keynotes by executives of Gateway, IBM, and Handango, which will examine the changing face of personal computing and its impact on business models, devices, customer segments, services, and competition.

Peter Hortensius, VP, Mobile Computing Development, IBM; Peter Ashkin, CTO, Gateway; and Laura Rippy, CEO, Handango, will join IDC and sponsors LSI Logic, Computerworld, PC World, and Demo Letter at this information-packed, full-day event. "We're very pleased to have such high-level industry speakers keynote this year's event," said Bruce Stephen, group vice president of IDC's Worldwide Personal Systems research. "Attendees will gain valuable insight into the devices, technologies, players, and issues that will shape the near-term market. This conference provides the actionable information necessary to help address critical business decisions."

In addition to the keynotes, leading IDC personal technology analysts will present their views and expert analysis on an array of market developments and issues in the personal computing space. In concurrent afternoon breakout sessions, Mr. Stephen will focus on the outlook for growth in the global PC market, while Ray Boggs, IDC's vice president of Small Business and Home Office research, will provide direction on how to take advantage of tremendous IT opportunities in small business/home office and education markets. Later, Randy Giusto, IDC's vice president of Mobile and Desktop research will be presenting his vision of pervasive mobile computing. He will identify the opportunities for growth and the challenges to overcome in regard to applications, services, and mcommerce initiatives.

Additional Topics Covered

— Killer Consumer Devices

— Driving the mCommerce Market

— Emerging Channels

— Major Shifts in Business Models

— High Impact Technologies

For more information, or to register for IDC's Personal Technology Outlook, visit www.idc.com/events/efs/pto00, or contact Betty Kapsalis at 508-935-4322. Members of the media are welcome to attend at no charge.

About IDC

IDC delivers dependable, high-impact insights and advice on the future of ebusiness, the Internet, and technology to help organizations make sound business decisions. IDC forecasts worldwide markets and trends and analyzes business strategies, technologies, and vendors, using a combination of rigorous primary research and in-depth competitive analysis. IDC provides global research with local content through more than 600 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at http://www.idc.com.

IDC is a division of IDG, the world's leading IT media, research and exposition company.

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