Total Value of Partner-to-Partner Transactions in International Association of Microsoft Certified Partners Reached $6.8 Billion in 2006, IDC Reveals
FRAMINGHAM, MA – JUNE 11, 2007 – Partner-to-partner (P2P) transactions in the International Association of Microsoft Certified Partners (IAMCP) has proven to be a very significant business opportunity, according to a new survey conducted by IDC. The objective of the survey was to assess the level and characteristics of P2P activity within the IAMCP community to understand how technology organizations can best leverage and benefit from P2P strategies.
"IDC's Software Business Strategies group has been conducting research on partner-to-partner activity for several years," said Stephen Graham, group vice president of Software Business Strategies at IDC. "The study resulting from this survey provided us with an excellent approach to better assess P2P activity and its impact, given that one of the key mandates for the IAMCP is to foster business partnerships among members."
Among the key results presented in IDC's study are the following:
— The IAMCP network engaged in $6.8 billion of P2P transaction activity over calendar year 2006. This means that as a source of business activity, the IAMCP is extremely important to its member community.
— Small and medium-sized IAMCP partners account for 47% of the aggregate value for all P2P transaction activity. This grass-roots activity from rank-and-file companies is an important driver to the broader IAMCP P2P network.
— The IAMCP partners with a high commitment of P2P as a business strategy (i.e., P2P activity accounts for greater than 30% of total revenue) reported an average 2006 revenue growth of 23.1% while the total IAMCP membership reported 18.2%.
This study, The Impact of P2P: Measuring the Value of Partner-to-Partner Business Activity in the IAMCP Network (IDC #207145) examines P2P as an IT industry trend and looks at the value of the IAMCP network. It provides a P2P activity "barometer," discusses business objectives and outcomes, and evaluates P2P as a growth strategy. Finally, the report offers recommendations and essential guidance to associations and vendors interested in fueling P2P activity.
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com .