Training Vendors Broaden Their Offerings to Keep Up with Increasing Customer Demand, IDC Says

FRAMINGHAM, MA – OCTOBER 3, 2000 – Training vendors are – or should be – working feverishly to expand their offerings. According to IDC, customers’ training expectations are rapidly increasing. Not only are they demanding more content, they also want more delivery options and an end-to-end training solution.

"The Internet and elearning, in particular, as well as the convergence of IT and business skills, are triggering a demand for an increasingly broad scope of training products and services," said Michael Brennan, an analyst with IDC’s Corporate eLearning research program. "In response, training vendors are working vigorously to expand their offerings and methods of delivery. Their efforts include implementing elearning strategies and forming partnerships and acquisitions to broaden their content."

IDC believes the increasing availability of Internet-enabled delivery technologies to customers is forcing training vendors to reevaluate their strategies.

"To reach every targeted learner, vendors would be remiss if they didn’t provide more than one way to deliver content," warned Cushing Anderson, program manager for IDC’s Learning Service research. 'Players that have been in the training business for some time are investing in converting their contents to several formats, and new players are building their business models on multiple modes of delivery."

IDC says the best method of delivery is dependent on the subject being taught, the student’s learning needs, and the student’s access and willingness to use different technologies.

In addition to increasing the content and delivery options they offer, training vendors are being asked to play a larger role in helping to establish a client’s overall training strategy.

"Training vendors are being asked to determine an enterprisewide strategy and design a training program across all functions within the organization to align with that strategy," Brennan said. "The training vendor must then host and deliver the appropriate instruction as well as manage student progress using one platform that training managers can access."

Information like the above can be found in IDC's new report The Evolution of Corporate Training Companies: 1999-2000 (IDC #B22818). This report examines how training vendors are adapting their services to meet customer expectations. The report discusses content, the move toward blended solutions, hosted end-to-end solutions, partnerships and acquisitions, and object-oriented customization. To purchase the report, contact Jim Nagle at 1-800-343-4952 at extension 4549 or at

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world’s leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.

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