Vietnam Mobile Phone Market Holds Strong despite Inflationary Pressures, says IDC

Ho Chi Minh City, Vietnam, December 8, 2011 – Although Vietnam’s inflation rate remains high, mobile phone shipments performed well in Q3 2011. According to IDC's Asia/Pacific Quarterly Mobile Phone Tracker 2011 Q3, smartphone shipments in the country increased 48% sequentially in Q3, led by Samsung and HTC as they stepped up their efforts in the market. Low-cost and dual-SIM phones helped boost feature phone performance, leading to a 42% increase in shipments during this period. Total mobile phone shipments in Vietnam enjoyed strong growth of 43% quarter-on-quarter (QoQ).

Local players by contrast had mixed results sequentially, with most of the growth driven by Viettel’s house-brand low-cost handsets.

"Spurred by the strong performances of Samsung and HTC, smartphones are the hot item for 2011 with IDC forecasting the market to hit 44% in annual growth by the end of the year. Vietnam continues to have a lot of smartphone potential and we expect shipments to rise by another 51% in 2012," says Võ Lê Tâm Thanh, Senior Market Analyst for Client Devices Research Group at IDC Vietnam.

Top Three Mobile Phone Vendors

Nokia maintained its top position overall through its low-cost phones. The 1800 and 1280 are its most popular models. Additionally, Nokia's dual-SIM X1-01 also performed well. However, Nokia's smartphones saw a major decline in 3Q due to heavy competition from other vendors.

Samsung became the new leader in Vietnam's smartphone market, as Android-powered smartphones drove up volumes.

The only local vendor that maintained high shipments in Q3 was Viettel, which saw high growth for its V6102 and V6202 models.

For more information about this report, "IDC's Asia/Pacific Quarterly Mobile Phone Tracker, 2011Q3", please contact Lam Nguyen at +848-3521-8009 or To set up an interview with Võ Lê Tâm Thanh, please contact Agita Saraswati at +62 21 520 3496 or

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