WatchIT.com Forges Partnership with IDG’s ITworld.com; WatchIT.com’s Program Library to Provide Content for New Short Subject Webcasts
SYOSSET, N.Y – DECEMBER 11, 2000 — WatchIT.com, the leading developer of on-demand streaming video programs for IT and business managers, has forged a unique partnership with ITworld.com, a business unit of IDG, the world's leading IT media, research, and exposition company. ITworld.com will host Short Subject Webcasts created from the streaming video content in the WatchIT program library. The announcement was made today by Alan Rand, president and CEO.
Created from WatchIT's expansive library of rich media education programs, ITworld.com's Short Subject Webcasts will be derived from a selection of existing WatchIT.com programs. The new offerings will be structured as four- to ten-minute tutorial segments. These tutorial webcasts will showcase the breadth and scope of WatchIT.com's library, and spotlight the many leading experts, industry analysts and business leaders featured in WatchIT.com programs.
"This is a benchmark development in the evolution of WatchIT.com," said Rand. "Our Short Subject Webcast partnership with ITworld.com acknowledges our superior quality programming and our emerging leadership role in the business and IT education segment. To receive this kind of recognition from one of the leaders in the IT media industry at this stage of our early development is very gratifying. We are thrilled our programs will now find an even greater audience than before and further serve the business and IT professional."
Initially, ITworld.com will have upwards of 50 four- to ten-minute tutorial segments on its Web site (www.itworld.com/itwebcast/shortsubject), with a goal of reaching 100 within the upcoming months. These Short Subject Webcasts are organized into eight topical areas including Applications, Application Development, Careers, Computers and Peripherals, IT Management, Networking, Security, and Technology in Business. The first Short Subject Webcasts produced from WatchIT.com's programs include: XML's Impact on the Organization, Advanced Security Techniques, Congestion Management, and The Basics of Messaging.
"Our partnership with WatchIT is helping ITworld.com bring a new breed of online learning tools to our audience of enterprise IT professionals. The dynamic multimedia content of our Short Subject Webcasts enables IT professionals to keep pace with the ever-changing landscape of new technologies," explained Bill Reinstein, president and CEO of ITworld.com. "In addition, advertisers and savvy marketers are discovering webcasts as an efficient way to reach their target customers, enhance their direct marketing and trade show efforts, and to boost branding and affinity-building programs."
WatchIT programs span the IT spectrum, with special focus on related business and management issues. Every month, WatchIT.com produces seven new 45-minute programs featuring full-motion video, streamed to the desktop, and includes interviews, case studies, charts, and graphics. WatchIT programs also include links to related web sites, recommended articles and books, white papers, and vendor information on relevant products and services. Each month's offerings are added to WatchIT.com's extensive library that, to date includes nearly 250 programs. Corporate WatchIT subscribers access programs through corporate Intranet, the Internet, and through CD-ROM.
WatchIT.com is the leading producer of media-rich programs for business and IT executives. With a program library containing almost 250 programs, the company serves more than 300 corporate subscribers worldwide. Current subscribers include companies such as American Express, Chase Manhattan Bank, Detroit Edison, Telecom Eirann, Royal Windsor, and Shell. WatchIT.com, a privately held corporation, has production and distribution headquarters in Syosset, NY and sales and marketing headquarters in Manhattan. For more information, visit www.watchit.com