Western European enterprises still slow to adopt mobile solutions, says IDC

LONDON, ENGLAND – NOVEMBER 3, 2005 – Enterprises in Western Europe have been slow to adopt mobile solutions in the past 12 months, according to IDC's 2005 Enterprise Mobility Survey. Although there is now more awareness of and interest in mobile technologies and applications, adoption has been slower than expected.

"Although mobilization of the enterprise market is happening across small, medium, and large companies, it is being implemented more at a unit level than for the entire organization," said Rosie Secchi, senior analyst for IDC's European Wireless Enterprise service. "The true benefits of including mobility are through a solution approach that reaches into the processes of the company as well. Providing connectivity is only the starting point – this really encourages partnerships in the supply chain."

In line with the 2004 survey results, the 2005 survey also shows that enterprises are still fairly uninterested in mobile data applications for business use. Only 6% of surveyed organizations are interested in adopting mobile data applications such as push-to-talk or mobile commerce. More business-specific applications such as mobile sales force automation and mobile CRM also attracted little interest, at less than 10%.

The survey results are analyzed in IDC's studies Usage of Mobile Operator Services by Business – An End-User Survey, 2005 (Doc #LM04M, September 2005) and Usage of Mobile Data Services by Business – An End-User Survey, 2005 (Doc #LM05M, October 2005). The studies highlight the current state of mobility within enterprises and identify key trends and issues. They also provide results and analysis for eight surveyed countries (the U.K., France, Germany, Italy, Spain, the Netherlands, Sweden, and Denmark) and a breakdown by company size and industry sector.

To purchase the studies, please contact your local IDC office or visit www.idc.com .

About IDC

IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

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