Western European Mobile Phone Market Grows in 2Q13, but Declines Sequentially Due to Announcement of New Devices; LTE Represents 32% of Total Market, Says IDC
LONDON, September 10, 2013 — The Western European mobile phone market grew in the second quarter of 2013, but declined from the first quarter this year, according to International Data Corporation (IDC). Total shipments increased 2.6% year on year to 43.3 million units, according to IDC's Europe, Middle East and Africa Quarterly Mobile Phone Tracker, published in August 2013.
The feature phone segment continued to shrink as shipments fell 27% year on year to 10.7 million units. The smartphone segment increased 19% year on year to 32.6 million units in the quarter to represent 75% of total shipments in the region.
In the past two years, the second quarter was the weakest in the region as mobile operators are more cautious listing new handsets for the Christmas campaigns, particularly from vendors with small marketing budgets to promote their products. On the other hand the second quarter is one of the most important quarters for new product announcements as the summer season approaches. Aware of the new devices coming out, consumers prefer to hold their purchases for the latest flagship devices or for the price reduction the current devices will have after the new devices arrive.
"The Western European market continues to suffer from a tough economic environment, although this does not prevent mobile operators from pushing those handsets that will potentially drive higher revenues in the future," said Francisco Jeronimo, Research Director, European Consumer Wireless and Mobile Communications. "One important fact worth noting this quarter was that LTE already represented 32% of total mobile phone shipments and 43% of total smartphone shipments. Although most consumers do not subscribe yet to an LTE data plan when renewing their smartphones, it is important for mobile operators to enable their users with LTE handsets while the expansion of their LTE networks continues. When the networks are widely available geographically it will be faster to migrate users to an LTE data plan as they become cheaper."
Android continues to be the leading operating system. In the quarter, shipments went up 29% year on year to 23.2 million units, which gave Android OS 71% market share, the highest ever in the region. The Ice Cream Sandwich version was the most popular, representing 70% of total Android shipments. Apple's iOS lost market share due to the expectation of a new iPhone coming out in the third quarter and it now represents 17.4% of total shipments, which is lower than the 19.4% in the second quarter last year. Windows Phones continued to see steady but slow growth. Shipments increased by 48% year on year to 2 million units, or 6.3% of total smartphone shipments.
For more information on IDC's European Quarterly Mobile Phone Tracker service and its related deliverables, please contact Francisco Jeronimo, research director, IDC Western European mobile communications group ([email protected], tel.: +44(0)20 8987 7186), or visit www.idc.com.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 49 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.