Worldwide Dynamic Enterprise Publishing Software Market to Experience Rapid Growth and Exceed $1 Billion in 2009, IDC Reveals

FRAMINGHAM, MA – MARCH 31, 2005 – According to a newly released IDC study, the worldwide dynamic enterprise publishing software market will experience a compound annual growth rate (CAGR) of 26.9% through 2009 and surpass $1 billion in annual revenue. IDC believes dynamic enterprise publishing represents the next generation of enterprise document production and publication.

"Dynamic enterprise publishing has originated out of the demand to more efficiently produce essential, customized business documents and publications that address specific audiences at specific points in business processes," said Joshua Duhl, director for IDC's Content Technologies Research. "Vendors in this emerging market can take advantage of existing technologies to address the growing enterprise need to improve communication through the efficient, on-demand generation of customized documents."

Dynamic enterprise publishing software is currently an emerging market with approximately 30 vendors. While the substantial size of the market opportunity allows for minimal direct competition among these vendors, the high amount of variation in types of documents and degree of customization creates the potential for a great deal of competitive differentiation.

Duhl adds, "The keys to success for dynamic enterprise publishing vendors during this period of rapid growth will be a flexible underlying technology platform and the ability to rapidly develop solution packages targeted at specific segments."

The IDC study, Worldwide Dynamic Enterprise Publishing Software Market, 2004-2009 Forecast and Analysis: A New Generation of Enterprise Publishing Software is Born – Initial Market Sizing and Vendor Shares (IDC #32979), defines and provides a top-down sizing of the dynamic enterprise publishing software market in 2004, an historical view of 2003, and a five-year forecast over 2005-2009. Historical and forecast revenue data are shown for the total worldwide market, by geographic region, and by operating environment. Also included are vendor-specific revenue for 2003 and 2004, vendor market shares, profiles of leading vendors, as well as future outlooks and essential guidance for successful vendors and buyers of dynamic enterprise publishing software.

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