Worldwide LCD Revenues Will Surpass Traditional CRT Monitor Revenues in 2003, IDC Says
FRAMINGHAM, MA – MARCH 12, 2003 – The emergence of low-cost LCD monitors is driving serious change in the worldwide PC monitor market. A new IDC study projects that LCD revenues will swell to more than $20 billion in 2003, surpassing traditional cathode ray tube (CRT) monitors for the first time ever.
The strong shift toward LCD displays helped the worldwide PC monitor market squeeze out 0.7% growth from 2001 to 2002 in challenging economic conditions. Meanwhile, the outlook for the worldwide PC monitor market continues to brighten. Improving economies, a bump in PC growth, and continued price declines will all contribute to a 4.8% increase in total shipments in 2003.
"As LCD prices continue to drop, PC vendors will increasingly bundle these monitors with PCs," said Jennifer Gallo, analyst for IDC’s PC Displays and Projectors research service. "Since many users don’t truly understand the benefit to CRTs, such as color reproduction, response times, and resolution options, the transition to LCDs will be fairly seamless."
Popular monitor sizes are also changing due to price erosion. In the recent past it was widely thought that 15-inch monitors would lead the future market for LCDs, which will be true through 2004. However, in 2005 the market will shift and 17-inch will be the form factor of choice. Today, the majority of LCD monitors in the 18/19-inch category are 18 inches. In the upcoming years 19-inch displays will become increasingly available and popular, ultimately surpassing today’s
As a large number of new product lines hit the market, product differentiation is critical
CRT vendors must market the advantages of CRT to remain competitive
The standalone monitor market will shrink as PC vendors offer same-brand monitors in their bundles
The U.S. holds the leadership spot with 34.4% of units shipped in 2002. Asia/Pacific bounced W. Europe from the number-two position with 24.6% of shipments
The IDC study, Displays on Parade: Worldwide PC Monitor Forecast and Analysis, 2001-2006 (IDC #28642), presents an overview of the worldwide market for standalone monitors that attach to PCs. The scope of the market includes traditional cathode-ray tubes (CRTs), flat CRTs, and LCD flat panels. In addition to the market size for each monitor subtype, major technological and market trends that affect the PC monitor market are included. Other areas covered include a comprehensive outlook of each geographical region by monitor type and size, unit growth, average selling price (ASP), and the associated total revenue value of the display market for the years 2001–2006.
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IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC’s customers comprise the
world’s leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at www.idc.com.
IDC is a division of IDG, the world’s leading IT media, research, and exposition company.
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