Worldwide Page Volume Declined Slightly in 2011, But Developing Regions, Color, and MFP Segments Remain Growth Drivers, According to IDC
FRAMINGHAM, Mass., October 19, 2012 – Worldwide page volume from digital hardcopy devices* decreased to 3.09 trillion in 2011 from 3.12 trillion in 2010, a 1.0% year-over-year decline, according to new research from International Data Corporation (IDC).
Developing regions led the way with 7.5% page growth when compared to 2010. Latin America and Asia/Pacific(excluding Japan) were standouts with double-digit growth their respective regions. In contrast, page volume in developed markets declined 5.0% year over year. A combination of a weak economy and major industry trends such as Managed Print Services, the green movement, and document workflow automation had a dampening effect on page volume growth in developed economies.
Worldwide single-function printers and single-function digital copiers declined in page volume and share in contrast to MFPs (Multi Function Peripherals), which gained both page volume and share. MFP page growth showed regional variation with developing regions recording double-digit growth rates, while developed regions settled for single-digit growth. Single-function printers showed greater declines in developed regions in terms of their installed base and page volume.
For laser, MFPs are the leaders in total page volume but lag single-function printers in installed base. Worldwide laser single-function printers still generated a sizeable 1.1 trillion pages in 2011, but registered an overall decline in page growth of 2.4%. For inkjets, MFPs are the dominant force both in terms of both page volume and installed base.
Color laser continued its penetration growth in both developed and developing regions. Developing regions continued to show double-digit page volume growth in color MFP. Color MFP pages in developed regions had single-digit growth, while its installed base grew in double digits. In developed regions, color MFP installed base growth was strong in segment 2 (11-20ppm) and segment 3 (21-30ppm). Speed creep or the phenomenon of users moving up speed segment without necessarily printing more pages, contributed partly to a dampening of page volume growth.
Color laser saw increases in both developing and developed regions for overall installed base growth and page growth. Worldwide color laser page volume grew 7% year over year.
Mono laser saw increases in developing regions in contrast to declines in developed regions. Overall this resulted in a worldwide decline in mono pages by 3%.
Inkjet's share of the worldwide installed base slipped slightly to 63.6% (2011) from 64.4% in (2010). Inkjet saw a 1.5% increase in installed base in developing regions versus a decline of 0.6% in developed regions.
Vendors are continuing to roll out high speed A4 devices in segment 4 (mono and color). In mono, segment 4 (45-69 ppm) A4 format devices outnumber A3 format devices and the gap in installed base is increasing. However, from a pages perspective, A3 format devices still produce at least two thirds of the total pages in mono segment 4. In color segment 4 (31-44 ppm), A3 format devices still outnumber A4 devices in both installed base and pages. Although the gap in installed base is closing, A4 devices are still significantly behind A3 devices in total pages.
HP retained the number one position for overall worldwide page share in 2011. Canon and Xerox retained the number two and three rankings in worldwide page share.
The study, from IDC's Worldwide Page Volume and Vendor Share Program, provides total market size and vendor shares for single-function printer, MFP, and single-function digital copier (SFDC) pages (prints/copies) and installed base. Data includes installed base units and pages by technology, sub-technology, and speed (laser) for 7 regions.
* Digital hardcopy devices include single-function printers, multifunctional peripherals (MFPs), and single-function digital copiers (SFDC). This study included only mono laser devices under 70 ppm (pages per minute), color laser devices under 45 ppm, and personal through workgroup inkjets.
IDC tracks A3 and A4 digital devices using remote monitoring tools, consumable trackers, and other data collection methods. Installed base is derived from IDC Worldwide Hardcopy Peripherals Tracker shipment data and IDC proprietary retirement research.
Developed regions include the United States, Western Europe, Canada, and Japan. Developing regions include Asia/Pacific (excluding Japan), Latin America, Central and Eastern Europe, Middle East, and Africa.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.