Yahoo!, Microsoft and Edelman to Speak About RSS at Syndicate Conference in New York

FRAMINGHAM, MA – MAY 4, 2005 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, and FuelDog Events, a developer of tradeshow concepts and technology, today announced the Lunchtime Presentation schedule for Syndicate(TM), a new B2B conference focused on emerging trends and technologies in content syndication, scheduled to take place May 17-18, 2005 at New York City's Marriott Marquis. Executives from Yahoo!, Microsoft, Edelman, Nooked, Forrester and Moreover Technologies will participate in presentations focused on RSS (Really Simple Syndication).

With two comprehensive tracks, designed for publishers and corporate marketers, comprised of leading industry experts in panel discussions and case studies, Syndicate is the premier venue to learn about the new tools of syndication– RSS, Atom, OPML, Media RSS, blogs and other emerging technologies that are changing a marketplace with billions of advertising dollars at stake. Real-world ideas and solutions will be presented which will tackle the threats and embrace the opportunities created for online and traditional publishing, as well the challenges and issues facing today's corporate marketing and advertising professionals.

The Lunchtime Presentation on Tuesday, May 17 is sponsored by Yahoo! and is titled, "The Importance of MRSS." Presented by Bradley Horowitz, director of multimedia & desktop search for Yahoo!, the session will discuss the significance of MRSS and how key providers are using MRSS to maximize their exposure.

The Lunchtime Presentation on Wednesday, May 18 is sponsored by Nooked and is titled, "Future Scenarios for RSS." The session will be moderated by Tom Foremski, founder of Silicon Valley Watcher, and is highlighted by Microsoft's technical evangelist, Robert Scoble. Scoble maintains the popular Blog, Scobleizer ( ). Other panelists include the director of Edelman PR's interactive solutions group, Forrester's principal analyst, the CEO of Nooked and the co-founder of Moreover Technologies. The session will explore the changing world of content from various perspectives, and how the delivery of content is as important as the content. It will also discuss how RSS is the push-pull technology at the heart of new forms of media.

Syndicate has also created an "RSS 101" reference page containing links to screencasts, webinars, tutorials and other information that explains RSS and shows how to implement it as a strong marketing and publishing channel. Also available on that page is a free e-book titled, The Business Case for RSS, written by Rok Hrastnik, To access "RSS 101" and the free e-book, go to .

"There is a lot of uncertainty surrounding how business and revenue models are evolving due to online syndication technologies," said Shelley Ballarino, event director for Syndicate. "Syndicate will provide publishers and corporate marketing executives with an in-depth knowledge about the powerful new Web syndication tools (RSS, Atom, blogging, podcasting, etc.) and how they are impacting business models."

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About Syndicate

As the premier event for content syndication trends, Syndicate(TM) ( ) is a B2B Conference providing awareness, clarity, education, deal making and strategic business opportunities surrounding the emergence of online media syndication. This program will focus on emerging technologies such as RSS (Really Simple Syndication), for content owners and producers, new media executives, marketers, advertisers and public relations professionals.

About IDG World Expo

IDG World Expo ( ) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Bio-IT World Conference + Expo(R), Wireless Sensing Solutions(R), Syndicate(TM), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About FuelDog Events

Part of the FuelDog family of media solutions and services, FuelDog Events works with tradeshow industry partners and clients to develop new event concepts and technology. FDE has worked with major business media companies across the industry, and has helped bring to market a range of innovative event concepts and technology solutions.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, MacworldConference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at .