Zhu Lianxing to Speak at Macworld Mobile™ at GSMA Mobile Asia Congress’ App Planet; Lianxing is founder and CEO of 139.ME, one of China’s most successful iPhone development groups

FRAMINGHAM, MA – October 26, 2010 – IDG World Expo, producer of Macworld, the world's premiere event focused exclusively on the Apple-products platform, today announced that Zhu Lianxing, founder and CEO of 139.ME, will speak at Macworld Mobile™, taking place at the GSMA Mobile Asia Congress' App Planet on November 17. Lianxing's company, 139.ME is China's most successful iPhone development group.

(Logo: http://photos.prnewswire.com/prnh/20101005/IDGWORLDEXPOLOGO [http://photos.prnewswire.com/prnh/20101005/IDGWORLDEXPOLOGO] )

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Lianxing's session entitled, "The Survival Kit for the App Development Team," will cover the emergence of the App Store business model and how it has given small developers unprecedented growth opportunities. Lianxing's session will explain how small developers can compete, survive and grow in the hyper-competitive mobile application market. His session provides background and insight on the following topics:

* A Chinese developer's survivor report

* Business models for iPhone developers

* The growth of 139.ME from a 3-man team

* 3G Dreams – To Create the world's largest production plant

* How to get inspiration and creativity for applications

* How to make your products outperform in 30 W applications

"We are thrilled to have Mr. Zhu Lianxing join the Macworld Mobile agenda," said Mary Dolaher, chief executive officer of IDG World Expo. "As the leader of China's most successful iOS app development group, Mr. Lianxing expertise is well-known throughout the Asia-Pacific region, and his experiences will certainly be valuable to help attendees succeed in the increasingly competitive app marketplace."

Macworld Mobile is a one-day developer conference for iOS developers, which is part of the App Planet events at Mobile Asia Congress. Macworld Mobile offers technical training and programming tips, as well as business development and professional networking opportunities. This marks the first time Mobile Asia Congress has included an event for iOS application developers.

Those interested in attending Macworld Mobile can register at www.macworld-mobile.com [http://www.macworld-mobile.com].

About Zhu Lianxing

Zhu Lianxing is founder and CEO of 139.ME (http://139.me [http://139.me]), one of China's most successful iPhone development groups. He founded 139.ME in 2006, in a small town 150 km south of Beijing. Leading a group of students, he developed the first Chinese version of "Texas Hold'em" named "Hong Kong Bus Poker" in Asia. In 2008, Lianxing turned his attention toward iPhone development. His group has more than 30 apps for sale on the App store, totaling 3 million downloads. There is a 139.ME app on every 30 iPhones in the world and 139.ME apps have been recommended as a "Staff Favorite" by the Apple App Store.

As a typical grass-root entrepreneurship, the story of 139.ME has been widely covered by all major media channels such as Sina, Sohu, First Economic Weekly, 21st Century Economic Report, and China Daily to name a few. Lianxing was chosen as a candidate for the Top 10 newsworthy persons by the HeBei Province in China.

Following the increasing market demand for iPhone developers, Lianxing led his team to start the 3G Dreamworks Project. He returned to his university and led a group of students to develop China's largest iPhone Apps development factory, industrializing an apps development outsourcing business. 3G Dreamworks Project has now spread across tens of universities, and has received Wuxi city government's land grant of 1000 sqm and funding.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com [http://www.idgworldexpo.com]) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Anime Expo®, QuakeCon®, Macworld Mobile™ at Mobile Asia Congress™, and Macworld Mobile™ at Mobile World Congress™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.