Who We Are
IDG Research is a full-service research company, providing a broad range of services to help inform your marketing strategy and fuel content development. Whether you want to position your brand as a thought leader, fine-tune your messaging, optimize your communications, support a new product launch or enhance the customer experience, we can help.
Leverage IDG’s data and research capabilities to uncover insights related to:
- Market Trends/Best Practices
- Buyer Motivations/Emotions
- Buyer Segmentation
- Persona Development
- Brand Reputation/Positioning
- Message/Creative Testing
- Advertising Effectiveness
- Product Concept Testing
- Customer Journey Mapping
- Digital Engagement